As a designer and art director Anna feels strongly that good design must serve its function.
A
design may be sensuous, emotionally evocative, clever or powerful, but in order to
be a success it must
also serve its purpose effectively.
Anna
approaches every project with a rigorous attention to detail,
while keeping an eye on the big picture, and strives to
create clean, intelligent designs.
Serious and thoughtful by nature, Anna also has a deeply creative streak. She is a real team player and seeks to inspire the best work from everyone involved. Anna takes pleasure in starting with a concept and devising a system, a
vessel, or form
that is unusual yet embodies the core thought or idea.
After graduating magna cum laude in 1999 from the University of Pennsylvania with a BA in Visual Design and Contemporary Culture, Anna has worked: in Los Angeles as a designer for Melanie Paykos Design which creates licensing and other promotional projects for the entertainment industry; in New York, art directing The New York Times Upfront, a news magazine for teens; and in Paris
as a freelance designer and art director doing editorial, advertising, web and branding
work for a variety of agencies and clients.
A native New Yorker, Anna is inseparable from her digital camera, travels frequently to rock
climb and speaks fluent French. She is inspired
by great architecture and passionate about great food.
As a designer and art director Anna feels strongly that good design must serve its function.
A
design may be sensuous, emotionally evocative, clever or powerful, but in order to
be a success it must
also serve its purpose effectively.
Anna approaches every project with a rigorous attention to detail,
while keeping an eye on the big picture, and strives to create clean, intelligent designs.
Serious and thoughtful by nature, Anna also has a deeply creative streak. She is a real team player and seeks to inspire the best work from everyone involved. Anna takes pleasure in starting with a concept and devising a system, a vessel, or form that is unusual yet embodies the core thought or idea.
After graduating magna cum laude in 1999 from the University of Pennsylvania with a BA in Visual Design and Contemporary Culture, Anna has worked: in Los Angeles as a designer for Melanie Paykos Design which creates licensing and other promotional projects for the entertainment industry; in New York, art directing The New York Times Upfront, a news magazine for teens; and in Paris as a freelance designer and art director doing editorial, advertising, web and branding work for a variety of agencies and clients.
A native New Yorker, Anna is inseparable from her digital camera, travels frequently to rock climb and speaks fluent French. She is inspired by great architecture and passionate about great food.
also serve its purpose effectively.
Anna approaches every project with a rigorous attention to detail,
while keeping an eye on the big picture, and strives to create clean, intelligent designs.
Serious and thoughtful by nature, Anna also has a deeply creative streak. She is a real team player and seeks to inspire the best work from everyone involved. Anna takes pleasure in starting with a concept and devising a system, a vessel, or form that is unusual yet embodies the core thought or idea.
After graduating magna cum laude in 1999 from the University of Pennsylvania with a BA in Visual Design and Contemporary Culture, Anna has worked: in Los Angeles as a designer for Melanie Paykos Design which creates licensing and other promotional projects for the entertainment industry; in New York, art directing The New York Times Upfront, a news magazine for teens; and in Paris as a freelance designer and art director doing editorial, advertising, web and branding work for a variety of agencies and clients.
A native New Yorker, Anna is inseparable from her digital camera, travels frequently to rock climb and speaks fluent French. She is inspired by great architecture and passionate about great food.